Araceli's

Brand design for an authentic Mexican restaurant and former street food trailer in Woking.

This is a project that I have been very proud to have been a part of. Initially designing the logo and brand identity for a burrito and Mexican street food trailer in Woking town centre.

They were the first to bring authentic Mexican food to Woking, and within five years of opening, have gained enormous affection and devoted following in the town, and have grown from their humble beginnings to opening a fully licensed restaurant right in the heart of the town.

I'm enormously proud to have been a part of their evolution and enjoyed helping them develop the brand into something more refined, while staying true to their roots. I have since designed posters, menus, business cards and helped in the concept of the restaurant design.