FRYOG: Friend's of Yoga Logo Design

Freelance design project to redesign the organisation's logo.

I was given a very open brief to create a logo based around the lotus flower.
They wanted to convey a sense of energising but also tranquility and exploration.

I did lots of rough sketches to get the shape of the lotus flower using symmetry and organic form. As it developed through several rounds of scamps I started to add human forms and yoga positions to create something more abstract and subliminal.

Two ideas were selected by the committee to work up in different colour combinations which were then put in their newsletter for members of the society to vote for their favourite.

The final logo has been well received by the committee and members of the society.